PowerChicken was born purely out of Collin’s obsession. Motorcycles probably saved his life, and they became the outlet that shaped everything he does. What drives him most is the process—understanding a bike on a mechanical level, learning its personality, and shaping it into something that fits its rider like a tailored suit. He doesn’t believe machines are one-size-fits-all. Every rider has a different style, strength, riding background, terrain preference, and even attitude, and Collin loves dialing a bike in so it becomes a perfect extension of that person. Whether it’s engine work, porting, tuning, suspension setup, ergonomics, or tiny performance tweaks that only a specific rider would notice, he is obsessed with making each build feel absolutely right for that individual. When the final product comes together—unique, responsive, and tuned to the rider’s identity—that’s the payoff. That’s why he does what he does.

Collin’s riding style leans toward aggressive trail and hard enduro, mostly because he loves the combination of suffering, problem-solving, and finally reaching a destination that feels earned. Snowbiking hits an entirely different thrill level and lets him blend all the things he loves about riding into one chaotic, perfect winter addiction. And when the desert opens up, there’s nothing better than going way too fast just to feel alive.

When he’s not in the shop, Collin can be found riding or spending time with his wife and kids. They are the ones who keep life balanced, grounded, and meaningful. Family brings the joy, motorcycles bring the therapy, and together they keep him running full throttle in all the right ways.

Tearing into engines, porting, making big performance gains, putting everything back together, and then testing the results—that is Collin’s version of bliss. That’s the craft. That’s the art form. And the name “PowerChicken Offroad” comes from a nickname short for Collin Hicken that stuck and eventually became part of the brand’s identity.